Web School Factory is a leading school of digital studies and management based in Paris. Founded in 2012, it prepares students for careers in design, marketing and development through a practical approach.
This introduction presents the curriculum, six state-recognized programs and the career opportunities available to graduates. The guide explains the “learning by doing” approach and its four educational pillars: specialization, a shared foundation, project-based work and work-study training.
The programs lead to an RNCP level 7 qualification and support employability: work-study training, real projects and company connections help graduates enter the workforce. A high employment rate six months after graduation and an attractive average starting salary add to the value of the programs.
The guide then covers the bachelor’s and master’s-level programs, admissions procedures and visits to the Paris campus in the 14th arrondissement. Its aim is to give you a clear overview to help you choose a career path.
Why choose a leading digital and management school in Paris today?
Choosing a leading school in Paris means joining an ecosystem that can accelerate a digital career. Web School Factory benefits from its proximity to companies and expert instructors. This exposure creates more opportunities to carry out projects and build a professional network in the digital sector.
A “learning by doing” approach at the heart of digital education
The training involves around 30 real projects carried out with partners. Students tackle practical problems, deliver results and take responsibility.
Four pillars: specialization, a shared foundation, project-based work and work-study training
The shared foundation builds broad digital knowledge. Specialization lets students focus on design, marketing or technology while retaining an overall perspective.
Project-based work prepares students for professional practice through scoping, iteration, user feedback and reporting in line with company standards.
Work-study training puts classroom learning into practice and strengthens employability. The qualification, recognized at RNCP level 7, certifies advanced skills for future careers.
Training versatile, responsible managers who can support digital transformation.
Web School Factory programs: from bachelor’s to master’s level
The school offers three practical bachelor’s programs followed by three career-focused master’s-level programs with work-study placements. Each pathway combines classes, workshops and projects to build a strong portfolio.
Bachelor’s in UX/UI Design & Management [Entry with two years of higher education | One year of work-study training]
Objective: train experience designers who can create interfaces and prototypes suited to professional needs.
Bachelor’s in Digital Marketing & Management [Entry with two years of higher education | One year of work-study training]
Objective: master customer acquisition, social media, data analysis and brand strategy.
Bachelor’s in Tech & Management [Entry with two years of higher education | One year of work-study training]
Objective: cover web development, networks and cybersecurity to prepare students for technical roles.
- Work-study training begins during the bachelor’s program: one year in a company to apply lessons immediately.
- Master’s-level programs (entry with three years of higher education, outside MonMaster): Product/Service Design, Product Management and Product Owner, each with two years of work-study training.
- Expected skills: from experience design to product management and technical implementation, with deliverables suited to professional roles.
“Real projects and work-study training can provide up to three years of combined professional experience.”
Career opportunities: UX/UI designer, digital project manager, traffic manager, web developer, product manager and product owner. Combining design, marketing and technology creates versatile profiles that employers seek.
Admissions and the work-study format
Admission combines strict academic requirements with selection tests. For a bachelor’s program, applicants must have completed two years of higher education (the second year of a BUT, a BTS, a level 5 qualification, etc.) and pass the admissions tests. Entry to a master’s-level program requires three completed years of higher education (a bachelor’s degree, a licence, a level 6 qualification, etc.) and also involves tests, outside MonMaster.
The school seeks applicants from web, business, communications, multimedia, design and computing backgrounds. An interest in working on projects and the ability to take responsibility within a team are essential.
The learning format centers on work-study training, which can total up to three years depending on the pathway. The schedule allows students to contribute effectively at work while attending classes. An additional five to six months of internships strengthen their résumés.
- Qualification listed in the RNCP at level 7: an advantage when applying for positions of responsibility.
- Active support: a partner network, résumé-writing help and mock interviews to help students secure work-study placements.
- Practical advice: prepare a portfolio for design or technology roles, highlight your academic projects and demonstrate your motivation.
“Work-study training develops skills in a professional setting and helps graduates become effective quickly.”
Web School Factory and computer-assisted music: courses and career opportunities
The skills acquired open the door to specific roles in companies. The employment rate reaches 90% within six months, and the average starting salary is €37,781. These figures reflect the value of project work and work-study training.
Design careers
Web design careers include UX/UI designer, web designer, web graphic designer and web animator.
These roles involve interface design, design systems, accessibility, prototyping and motion design.
These professionals account for technical constraints and produce practical projects to present in a portfolio.
Digital marketing careers
Digital marketing covers SEO, social media management, online advertising, e-commerce and data analysis.
These roles aim to grow a brand through SEO/SEA, branded content, CRM and performance tracking.
Technology careers
The technology pathway covers front-end and back-end web development, data & analytics, cybersecurity and networks.
Roles range from developer and data scientist to IT engineer and technology project manager.
Cross-disciplinary roles and expectations: a digital project manager coordinates design, communications and technical work to meet business objectives.
Companies seek independence, product awareness, the ability to analyze data, thorough documentation and clear communication.
“Work-study projects provide real experience and help students build a portfolio of deliverables: UX case studies, campaigns and technical proofs of concept.”
| Field | Example careers | Key skills |
|---|---|---|
| Design | UX/UI designer, web designer, graphic designer, animator | Prototyping, design systems, accessibility, motion design |
| Marketing | SEO specialist, social media manager, e-commerce specialist, analyst | SEO/SEA, CRM, branded content, performance measurement |
| Technology | Developer, data analyst, cybersecurity specialist, network specialist | Front-end and back-end development, data, security, software quality |
Work settings vary: large companies, small and medium-sized businesses, startups, agencies and IT service companies offer opportunities to progress into management roles.
For examples of careers and career paths, explore career guidance and job profiles.
Project-based work: 30 real projects, partner companies and innovation
Project-based work challenges students to develop practical solutions for real cases proposed by companies. Around 30 projects are spread throughout the program. They involve real briefs, measurable criteria and decision-makers who assess the deliverables.
The method is straightforward and demanding: define the scope, research users’ needs, prototype, develop, test and present the results. Teams work in iterations and collect practical feedback.
Varied formats:
- UX sprints and user testing;
- customer acquisition campaigns and results tracking;
- technical MVPs or data proofs of concept;
- cross-disciplinary projects combining design, marketing and technology.
For students, the benefits are twofold: rapid growth in technical skills and development of interpersonal skills such as communication and leadership. Each project adds to a portfolio that becomes an asset when applying for jobs.
Guided innovation: room to experiment, active monitoring of new developments and advanced methods incorporated at every stage.
Company partnerships provide current use cases, market constraints and quality requirements. The combination of projects, classes and work-study placements maximizes learning through practical work.
Key figures and recognition
Clear indicators demonstrate the strength of the programs and their recognition in the job market.
RNCP level 7 qualification and ranking
The RNCP level 7 qualification is recognized by the French state and certifies a level of skill expected by companies. This recognition helps graduates pursue positions of responsibility and reassures recruiters.
According to L’Usine Nouvelle, the school ranks among the top three digital management schools, a sign of educational quality and employability.
90% employment rate and average starting salary
The figures show an employment rate of 90% within six months and an average salary after graduation of €37,781.
These results are attributed to work-study training, the 30 projects completed during the program and ongoing ties with partner companies.
Campus, open days and private visits
The campus is at 96 rue Didot, 75014 Paris, in an area with a dynamic digital job market. Open days and private visits offer a chance to see the facilities and projects and meet instructors.
Entry requirements range from two to three years of higher education, depending on the program. Prepare questions about work-study training, target careers and routes into management positions to make the most of the open days.
“A recognized qualification, a strong ranking and solid employment indicators: all are reasons to consider this career-focused pathway.”
Conclusion
In short, the programs aim to prepare versatile professionals who can contribute from the moment they graduate.
Web School Factory offers six programs (three bachelor’s and three master’s-level programs), with entry requirements ranging from two to three years of higher education, outside MonMaster. The pathway combines around 30 projects, up to three years of work-study training and five to six months of internships to build a strong portfolio.
Key points: an RNCP level 7 qualification, a 90% employment rate within six months and an average starting salary of €37,781. Students prepare for careers in design, marketing, development and computing.
Explore the school’s website, register for an open day and apply. The support offered and company connections help students become responsible professionals who can drive digital transformation.